20Twenty in Creative Mode: A Seabourn UNESCO Initiative
Seabourn Cruise Line recently partnered with UNESCO to promote sustainable tourism at World Heritage sites.
20Twenty were entrusted to enhance those Seabourn tours that were being offered and create new ones to allow guests to immerse themselves in Malta’s unique UNESCO sites. Using our experience in bespoke destination management we discussed the concept with the Maltese National Commission for UNESCO who gave their wholehearted endorsement following which, a meeting was held with the curators of the National Archaeological Museum in Valletta, Ħ aġar Qim and Mnajdra Temples to the South of Malta and the Ġgantija Temples in Gozo.
Tours were redesigned to offer a morning visit to Ħaġar Qim temples with a special welcome upon arrival by the curator herself. Then they will have a tour of the visitor’s centre and the site together with their guide. After, guests will drive to Valletta and visit the Museum of Archeology. The curator at the Museum will arrange an exclusive exhibition which will consist of the mysterious ‘elongated’ skulls which are not usually on display and the unique statue of the Goddess of Fertility and give them an explanation of these exhibits. Then guests will have time to visit the museum and Valletta, soon to be crowned “2018 European Capital of Culture”.
In conjunction with the board of management of St. John’s Co-Cathedral, in Valletta, another UNESCO site, an evening event is also being planned which will include a sacred music recital followed by a private viewing of the world famous Caravaggio “The Beheading of St. John” in the Oratory.
Ivan Mifsud, Managing Director of MBL 20Twenty exclaims; "I am personally very excited about this UNESCO project because Seabourn Cruise Line is keen to make both Valletta (Malta) and Mġarr (Gozo) its showcase UNESCO ports giving the Maltese islands a unique edge over other Mediterranean destinations and also increasing awareness about our islands’ awesome archaeology and history".
UNESCO's General Director, Irina Bokova discusses the unique nature of UNESCO’s partnership with Seabourn in a video here